How it works

The standard every site is held to.

I'm early enough that I'd rather show you the standard than a wall of logos. This page is the whole method: what happens, what you get, what it runs on, and what it costs to keep running. The site you're reading was built to exactly this spec — the numbers on the homepage are measured live.

STEP 01

Scope

You describe the business and what the site has to do. I come back with what I'd build, how long it takes, and one fixed price. Nothing starts until you've agreed to that number.

STEP 02

Build

I build it and put it on a real URL you can open on your own phone. You review it there and say what's wrong while it's still cheap to change.

STEP 03

Launch

Domain pointed, certificates issued, mail records set, monitoring switched on. I check it on real devices before I call it live, not after.

STEP 04

Keep it running

On the maintenance plan: patching, backups, uptime monitoring, and content changes as you need them. Alerts come to me first.

The stack

What your site actually runs on.

No page builder, no plugin sprawl, nothing that stops working when a subscription lapses. Boring, standard technology that any competent developer could pick up if I vanished tomorrow.

Hosting AWS. Real infrastructure with real availability guarantees, not a reseller account on someone else's shared box.
Web server nginx, in Docker. The same container runs on my machine and in production, so "it worked in testing" stops being an excuse.
Delivery Static HTML, CSS, and a little JavaScript. Nothing to exploit, nothing to patch weekly, and nothing between the visitor and the page.
Encryption TLS, renewed automatically. Certificates never lapse, so visitors never meet a browser warning about your business.
Fonts & assets Self-hosted. No Google Fonts, no CDN, no third party watching your visitors. It's also why the site loads as fast as it does.
Security headers Set at the server. Content-type sniffing off, framing restricted, referrer policy tightened. Small things, checked rather than assumed.
Ownership Yours. Domain in your name, source files handed over. Leave whenever you like and take it all with you.

The performance budget

Numbers I hold myself to.

A slow site costs you customers before they ever read a word. These are the targets every build has to hit before I'll call it finished — and you can verify them on this one.

Loads in Under one second on a normal connection. The homepage measures itself and prints the result.
Page weight Under 500 KB per page. The average website is now several megabytes; most of it is tracking.
Third-party requests Zero by default. Nothing loads from anyone else's server unless you asked for it and know why it's there.
Cookie banners None needed. No cookies are set, so there's nothing to ask consent for and nothing covering your homepage.
Works without JavaScript Yes. Content and navigation function with scripts disabled. JavaScript improves the page; it isn't load-bearing.
Accessibility Keyboard and screen-reader usable. Real focus outlines, honest heading order, alt text that says something.

Straight answer

On case studies.

I'm not going to fill this page with stock photos and invented results. The client work I've done is under agreements that don't let me publish it, and inventing a portfolio to look established is exactly the behaviour that makes people distrust web shops in the first place.

What you can check instead

This site is the sample. It's built the same way yours would be, on the same stack, to the same budget — and every claim on the homepage is measured in your browser as the page loads rather than typed in by me. Open your browser's developer tools and audit it.

What you get for going early

You get the engineer directly, without a queue in front of you, and prices set for a business that's still building its reputation. In exchange I'd ask to write your project up as a case study once it's live — only with your say-so, and only with what you're happy to have public.

Want this standard applied to your site?

Send over what you're working with and you'll get scope, timing, and a fixed price back.

Start a project See pricing